THE SHADDOCK REPORT

11
Sep

LinkedIn Job Search App: Does It Really Simplify Your Hunt?

This morning I received a cheerful email invitation to “meet LinkedIn Job Search: a smart app that simplifies your job hunt.” If you’re as mildly intrigued as I was, read on.

According to LinkedIn, with the new app, “opportunity doesn’t just knock. It also sends notifications.” Clever enough tagline, but job-search alerts are nothing new. Indeed and TheLadders’ apps both offer push notifications, for example.

Other features highlighted in the email:

  • Location-based search — again, standard for other job-search apps (and the original LinkedIn app and website already offer this feature), but maybe this one can deliver more specific results, I mused. That’d be handy for those who want to limit their commute or work close to their parents or their kids’ school, for example.
  • Ability to apply quickly with your LinkedIn profile — meh. You can do that with competitors’ apps, too, as well as on LinkedIn’s other offerings.
  • The freedom to hunt for a new job without your connections knowing — to my knowledge (and dear God I hope I’m correct about this), LinkedIn doesn’t broadcast what job ads you’ve clicked on or applied to.

Un-wowed but still open-minded, I downloaded the app anyway and conducted a search for “editor” and “Farmers Branch, TX.” The results:

Continue Reading..

17
Feb

Google Plus For Journalists: A Newspaper SEO’s Mandate

Google+ Icons

No minuses here: Google+ A journalist’s secret weapon

Google Plus For Journalists

A Newspaper SEO’s Mandate (And Challenge)

One of my main objectives for the current quarter is to get every author on staff at my publication signed up for Google+ and Google Authorship. The reasons for doing so are well-documented, but it’s still a challenge convincing people it’s worth their while to commit to yet another social media site. “Everyone uses Facebook, and no one is on Google+, and I only have so many hours in the day to devote to this stuff” — I hear that a lot.

It’s true that everyone and their dogs are on Facebook, but as it so happens, Google+ is now the No. 2 social media site by active users, outranking Twitter (incidentally, YouTube is No. 3, yet another compelling reason to have a presence there).

Read more about Google Plus for journalists and G+’s role in breaking news

I think the problem in persuading people to use Google+  is the false notion that it’s just Google’s version of Facebook. While the two have similarities, their purposes are, in my mind, quite different. Facebook is a place to engage with people you already know. Google+ is where you interact with new people and plant your content for others to find. Perhaps I’ll be proved wrong about this, but I think Google+ is an essential part of long-term strategy. You’re investing time and effort there now to reap solid search results in the future. (The same goes for YouTube.)

10
Feb

Welcome

Samantha Shaddock is a passionate journalist and digital strategist living in Texas by way of Oklahoma and New York. Past haunts: The Dallas Morning NewsTheStreet.comYahoo FinanceD Magazine and Forbes.