A quick sweep this afternoon revealed the following on the World Wide Web’s front pages:
- New Year’s Eve party guides
- New Year’s Eve drinking games
- Quirky New Year’s Eve traditions
- New Year’s Eve weather posts
- New Year’s Eve deals and steals
- 5 things to know about New Year’s Eve
- Christmas cookie posts
- Posts about how to decorate for the holidays?!?
Retrospectives are fine. Predictions are fine. “Where to ring in the new year?” Not fine.
Article pages and other “side doors” are the new darlings of the digital space because of search and social medial referrals, but publishers that neglect their homepage are doing themselves and their audiences a disservice. The homepage is a brand’s front door, and if the wreath is still up well past the holidays, readers will wonder if anyone’s home.