THE BLOG

31
Oct

How To Change A Facebook Post Title

When I had to write my first correction as a young newspaper copy editor, my friend Ted tried to comfort me. “It happens to all of us at some point,” he said. Then he played “Everybody Hurts” by R.E.M. on his computer for us all to enjoy.

Those were the old days of print, when mistakes were indelible. Today, thanks to the wonders of digital technology, we can correct our errors quickly. Sometimes, though, they linger in a page’s meta tags, including the ones Facebook uses to display titles and descriptions. How many times have you pasted a URL to share and seen misspellings or errant characters appear in the headline?

The good news: Facebook has made those fields editable! So, if you want to fix a typo in your headline or deck, you can. And you should.

Sweat the details. Social media is more forgiving of sloppiness than other media, but it’s better to look professional in all settings. Headlines and teasers pulled from a story’s metadata are editable on Facebook, so if the original publisher made an error, go ahead and correct it.

edit title

Here’s how:

1. After you’ve pasted in the URL of a story but before you’ve hit publish, click on the title or description you want to change.

Change title1

2. Click again, and you’ll see that you can now type in the field.

Change title 2

3. Edit to your heart’s content.

Change title 3

4. To save the changes, click anywhere outside of the space you’ve been editing (but within the post area itself).

change title 4

5. Your brilliant revision is complete. Add whatever comment you want at the top of you post (and please delete the pasted URL string), and hit publish.

Change-FB-title-no-dither

Of course, if you don’t have time to spend doing all this, you can hire a professional to handle your social media for you. We’d be happy to help.

02
Oct

Always Send A Journalist To Do A Marketer’s Job

Outside of the media industry, journalists get a bad rap. We’re unduly nosy. We’re contrary. We’re know-it-alls. We have unfathomably messy desks. Speaking as an insider, I can attest that all of these things are true.

But you might not know that some of the traits found in successful journalists are uncannily useful in the business world — particularly in marketing and advertising.

Here’s why you should always hire a journalist to do a marketer’s job:

  • We speak plain English, not marketing-ese.
  • We thoroughly research our subjects before writing about them.
  • We ask good questions.
  • Writing fantastic headlines is all in a day’s work.
  • We abhor typos and bloated language.
  • We type really, really fast.
  • We thrive on deadlines.
  • We’re always grateful for work.
  • We have a nose for what makes a subject unique — we can always find an angle.

The best journalists are adept not only at gathering information but weaving it into a story that captures their readers’ interest. Most reporters know that every story should answer the basic questions — Who? What? When? Where? — but the great ones also answer a fifth: “Why should this matter to me?”

Guess what? That’s marketing: discovering and exploiting what makes a brand unique and why the customer should care. Great marketers anticipate questions and convey the facts clearly. They know that to serve their clients they must first serve the customer. They’re not so different from great journalists.

Every business has a compelling story. We’ll help you tell yours. Email us today.