Tag: Community

26
Jan

No Guts, No Glory

Gutsy BroadsI’ve resurrected the Gutsy Broads project. To kick things off, here’s a little first-person ditty I wrote about gutsiness.

More details to come!

18
Jan

Puzzlingly Dumb Social Sharing Tool Setting Of The Week

Nearly every day I come across something infuriating about a publisher’s sharing tools (my own included).

Case in point:

Same story (correction: same AWESOME story), two comments settings. The only difference here is the browser.

Viewed in Firefox

FirefoxGigya2
Viewed in Chrome
ChromeGigya2
Why is it even an option to vary comments settings by browser, Gigya? WHY?

rickmantable

07
Jan

Another Way To Engage With Readers Is Hiding In Plain Sight

conversation

Source: getamity.com

“Best of Twitter” and other social-media reaction pieces continue to be popular among local-news providers. I think they’re fine — often amusing, occasionally enlightening — no real harm in doing them. I’ve dabbled (here and here).

But what about the great story reactions that occur within a newspaper’s own domain? That’s right, I’m talking about THE COMMENTS, a phrase that causes many journalists, and unfortunately the occasional digital communities manager, to roll their eyes and groan with disgust. Or worse, mock their readers. Descriptions I’ve heard journalists apply to commenters (also known as customers):

  • “Morons”
  • “Lunatics”
  • “Nut jobs”
  • “Racists”

Do readers sometimes spout ugly and hurtful words? Yes. Can they also provide valuable insight and context? Yes.

The last couple of years, it’s been trendy for engagement editors (or their marketing counterparts) to say, “Let’s not be limited to the site. We’ll go where the conversation is already happening! On social media!!” I think that’s a fine idea, but ignoring the comments section is not.

I’m proud to have worked at a company that early on decided to make engaging with readers in the comments not just a goal, but a job requirement. News sites that do this can be richly rewarded, in measurable terms (e.g. return visitors and time on site), and also in less measurable ways (increased credibility for journalists, greater rapport with customers, fodder for future stories). Not to get too marketing-speaky, but the comments are an opportunity to build a relationship with an audience, and newspapers are squandering it by hiding these sections, neglecting them or doing away with them altogether.

I’d love to see news sites make comments more visible on their article pages, not less so. Pull them up higher, give them some eye-catching graphical treatment. Not only could this add value to stories, but it would provide readers incentive to contribute more thoughtful remarks. And, frankly, showing a meaningful conversation between a reporter and a reader right there on the page would make the news organization look good.

My advice to community managers: Go forth into new territories, find and convert new readers there, but don’t abandon the customers who are already in your store.

20
Dec

Constant Comment: News Readers’ Names Travel Fast

Do you think average readers realize how quickly and easily their names can spread across the digital landscape just by commenting on a news item?

Gigya comment

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